The new identity is a creation I worked on all summer in Brooklyn with StartUp Health’s amazing designer Sascha Mombartz. I must say when we were close to done it was super hard for me to not just launch it months ago, but we wanted to get the details just right.
I'll be sharing more about the "why" and the meaning and details behind the design when I get a chance but in essence the new logo is simply a symbol of transformation, collaboration, and integration. It reflects what we stand for at StartUp Health.
And who doesn't like +! Everyone loves plus!...That's energy. That's batteries included. That's health...
I hope you like it!
Our Primary Logo:
Our Logo Mark
Our Logo Icon
Branding in action at the StartUp Health Pavilion at mHealth Summit