Wednesday, December 11, 2013

Proud to Unveil the New StartUp Health Logo and Identity

For those of you who know me well, then you know I've wanted to completely overhaul our StartUp Health logo and identity forever. Well, I'm super excited to finally share our new logo and identity as we unveiled our new look this week in a big way at the mHealth Summit in DC.  

The new identity is a creation I worked on all summer in Brooklyn with StartUp Health’s amazing designer Sascha Mombartz. I must say when we were close to done it was super hard for me to not just launch it months ago, but we wanted to get the details just right.

I'll be sharing more about the "why" and the meaning and details behind the design when I get a chance but in essence the new logo is simply a symbol of transformation, collaboration, and integration. It reflects what we stand for at StartUp Health.  

And who doesn't like +! Everyone loves plus!...That's energy. That's batteries included. That's health...

I hope you like it!

Our Primary Logo:

Our Logo Mark

Our Logo Icon

Branding in action at the StartUp Health Pavilion at mHealth Summit