Steve Jobs believes that people with PASSION can change the world for the better. I couldn't agree more. In this masterful presentation introducing Apple's Think Different campaign, he posits: Those people who are crazy enough to believe they can change the world are the ones who actually do.
He hits the nail on the head with this powerful statement: Values and core values. Those things shouldn't ever change.
And then he shows us Apple's core values by showing the first THINK DIFFERENT commercial.
If you haven't seen the original TV spot he plays it at the end of his speech so don't flip the channel too quickly or you will be missing out.