Wednesday, July 12, 2006

I Love Getting Real

If you are not in the software development game, chances are you have not heard of the e-book Getting Real by the folks over at

This is one of the best books I have read in a long time. Even though Getting Real details the business, design, programming, and marketing principles of 37signals, the book is really about simplicity, contrarian points of view, and unconventional approaches to [software design/your topic here]. This is not a technical book or a design tutorial, it's a book of ideas.

The book is a quick read and can easily be devoured in under two hours, but that's the point, because the entire theme of the book is: Less can be More.

What I love most about the book is that the hundreds of insights from Getting Real can help anyone because the same advice could easily translate to your own business, relationships, and to life in general.

In fact, as my partner Steven Krein and I build out our new consumer health company OrganizedWisdom, that is exactly what we are doing. Our business, our site, our infrastructure, our technology, our teams, our communications, and the way we work are all focused on the elegance and power of simplicity. (You can check out our beta launch at at the end of this month to see how we are implementing Getting Real...)

Finally, another thing I love about this book is that it is only available online as an e-book download. No paper, no fulfillment, no waiting, no extra expense, no middlemen. Just a great product direct to you for download. And so far they have sold about 20,000 digital copies ($200,000 in profits). Brilliant.

Read the 37Signals blog at

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