Automating Behavior Change - Social Media Week Presentation (Video)

I had the opportunity to speak on Wednesday on a panel titled: Healthy Living: How Behavior and Patients Can Fix Healthcare. This is a topic near and to to me. I've posted the transcript to my talk below. But the video has the full 90 discussion which starts with Dr. Jay Parkinson's talk, followed my remarks on Automating Behavior Change, and then Derek Flanzraich's presentation on How to make Behavior Change cool. I especially enjoyed the second half of the session which was a conversation moderated my Ki Mae Heussner, from GigaOm.

Watch the full session below or skip around.

Jay Parkinson, Sherpaa - starts at 8:45 mins into video.
Unity Stoakes, StartUp Health - starts at 22:00 mins into video.
Derek Flanzraich, Greatist - starts at 30:50 mins into video.
QA Discussion moderated by Ki Mae Heussner, GigaOm - starts at 44:30 mins into video.

 

Automating Behavior Change for Good: How Patients, An Army of Entrepreneurs, and Billions of Connected Sensors Will Change Your Health Forever
(by Unity Stoakes, Feb. 21. 2013, Social Media Week talk)

StartUp Health Academy Intro: Thank you. It’s great to be here. Some quick background to put this talk into context. My name is Unity Stoakes, I’m the co-founder of StartUp Health, a national Academy for Health and Wellness Entrepreneurs.

We have a simple plan we believe will transform healthcare: which is to build an army of entrepreneurs (who we call Healthcare Transformers) and layer in the Network Effect.

Over the next 10 years, we are on a mission to help build 1,000 health and wellness tech companies that will help change healthcare forever.

Automating Behavior Change For Good
Today, I’d like to talk about something that I am personally very passionate about: the need to Automate Behavior Change for Healthy Living.

There was an interesting article in the New York Times two days ago about the Food Industry called The Extraordinary Science of Addictive Junk Food. Please read it.

You see, the Food Industry, like the Cigarette industry before it, figured out how to Automate Behavior Change a long time ago. And the consequences have been catastrophic. Now, I believe, it’s time to Automate Behavior Change, but in the pursuit of Life, Liberty and Happiness.

Three Questions 
So, let me start by asking three questions questions:

How many people actively measure your own health or behavior? (Weight, steps, calories, sleep, etc.) How many people would wear a bandaid that would alert you before you were dehydrated or help correct your posture?
How many people would swallow a pill that would painlessly analyze all of your vital signs from the inside your body 24/7?

Everything You Do Will Be Measured and Analyzed
Within the next few years most everything you do will be measured and analyzed by billions of connected sensors, intelligent algorithms, and you.

And if I get my wish, all of this will happen elegantly in the background...invisible, automated and with incredible purpose.

What you do and eat, how you feel, and what your temperature is will be tracked and analyzed. Band aids will alert you before you are dehydrated and help correct your stress levels. Thermometers will indicate when there’s a flu outbreak in your school district. And your shoes and underwear will help improve your balance.

You will have extraordinary access to amazing insights about your life, about your own health and wellness, and also about the ecosystem around you.

Pretty scary isn’t it?! But it’s also pretty incredible. And I believe part of the answer to improving our collective health. 

Right now an army of entrepreneurs, innovators, and empowered patients are re-imagining what’s possible and building these technologies. It’s already happening. Billions of connected sensors are starting to measure, analyze and help change our behavior and thus our health forever. You will be able to track your health and wellness more accurately than your stock portfolio or your Web traffic. Your 24/7 Health Dashboard will show your past, present, and future wellness score. Best of all it will predict, suggest, and motivate you -- one breath -- one bite -- one step at a time to improve your health.

Why Outsource Your Health? Know Thyself!
I’ve often wondered why over the last 100 years so many of us have decided to outsource our health and wellness to someone else. I’m not sure how or why it happened, but it’s almost as if the norm became to outsource our health (to doctors, insurance companies, drugs, the government), leaving others in charge of our well-being. Somewhere along the way, our own health became someone else’s problem, and something to treat tomorrow.

Empowered Patients and the Digital Revolution
The good news is that two significant conditions are different now: First, the rise of the empowered patient. People are taking charge of their health -- both out of necessity and out of personal preference; And second, the digital revolution is finally infiltrating healthcare. With the foundation of the social web and connected sensors everywhere, a new era of innovation is possible. And now thousands of innovators, designers, doctors, and entrepreneurs are in the process of redesigning our future health.

Automating Behavior Change
Empowering people to acknowledge preventive health is a step-by-step process; change is hard. Behavior change is even harder. Fortunately, the social web, data, design, and personalized medicine are helping.

But for the progress I’ve described to truly work, and make a meaningful impact on our health and wellness, I believe there are 10 essential characteristics that innovators will need to tackle to transform our collective health and facilitate behavior change:

The 10 Rules to Automating Behavior Change

1. Natural Design - for the masses to adopt a quantified world the process needs to be beautiful and inspire trust and confidence.
2. Persistent and Automatic - data must be collected continuously and automatically to make the process easy and data set comprehensive.
3. Embedded and Integrated - technology should be seamlessly woven into our clothes, in our car seats, and design to work in and on our bodies.
4. Invisible - the best technology will disappear into the background.
5. Everyday Life - these will not be health and wellness devices. They will be designed into our life: refrigerators, car steering wheels, airplane seats, toilets and so on.
6. Comfortable - make things comfortable or no one will use them.
7. Predictive - It’s one thing to tell you what happened. It’s magic to show you what’s about to happen.
8. Incremental - behavior change is about small steps and incremental progress over time. Let’s help people eat elephants one bite at a time rather than in one sitting as is the case now.
9. Intelligent - the best tools will learn and get more intelligent over time.
10. Useful - technology is not about novelty or games. This is about providing value and making a measurable impact so we can all live happier healthier lives.

We’re very much at the beginning of an exciting new era, where technology, design, and innovation will help us change our behavior and improve our health. When we get this right, this will be one of the most important innovations of our time.

Every smart company will become a wellness company

I'm featured a few times in this video for a project called #TruthAboutWellness. Was a lot of fun...

Don't Use Drugs Rap - From Unity's Vault

Here's a special video from The Vault as they say.  Actually the first time this home video clip was ever shown publicly was last week at my 'Friends and Family Talent Show' as part of our 3 day Wedding celebration in Tulum, Mexico.  (more pics and vids of that to come).

I wasn't sure if I would ever show this movie or not to my friends and family, but given so many of our crew brought their A-game to the stage during our Talent Show...I figured if not then, when!?

After numerous requests since the debut last week, I decided to post the video and share it more broadly. Why not?... it's a part of my history, youth, and upbringing afterall...

A few comments for context:

• Please remember this was the mid 80's. Additionally, this was shot with one of the first home video camcorders. I did all the editing myself and was learning on the fly.  
• At the time (and still now), I was heavily influenced by a movie called Wild Style.  I was fortunate enough to grow up in a community (Iowa City, IA) where they had an art house theater where they played this film. This is the first movie I'm aware of to have breakdancing in it and it changed my world. I was also lucky enough at the age of 11 to be able to go see this film, in big part to my great friend Orion Meyer, a tastemaker and bon vivant always way ahead of every trend and style.  
• By way of context, the purpose of the video was for a homework assignment that I did for elementary school.  Basically, I transformed the book report assignment into a video project likely because I wasn't used to conventional homework projects (but that's another story). 
• This was how I dressed in that era all the time.  The black jacket was my favorite article of clothing and I rarely took it off.  The tie must have been added for affect.  I've always been a super fan of hats, but this one was a favorite.  
• I don't recall the song I'm spinning, but I think I bought it in a record store in Cleveland, the Rock and Roll Capital of the world. I think I was hunting for rap albums and this was what I found. I used to try to scratch and spin on my folks turn table as best I could.  I never got that down.  
• My two favorite parts of the video are when I keep looking down at a sheet of paper with the lyrics and also about 3:30 into the video when my mom makes a cameo appearance and enters in the background apparently doing laundry. I wave her off with my head and the show goes on. All done in one take...

Enjoy....

And the film that started it all: Wild Style.  Groundbreaking in so many ways...

Graffiti Hunting in Brooklyn

It's a beautiful day in the neighborhood for Graffiti Hunting! Check out these amazing murals near my place on Kent Ave....

Donald Judd in Big D

Becoming a Samurai: 21 Lessons to Help You Own Your Future

I had the opportunity to speak again recently to the Freshman class at Boston University's College of Communication.  The talk I gave was titled: On Becoming a Samurai: 21 Lessons on How to Own Your Future.  Basically, I shared a bunch of lessons that I wished someone had shared with me when I was a Freshman at BU.  

It was a wonderful experience and I hope I have the opportunity to spend more time with COM students again soon.  I was impressed by the passion and interest that so many of the students demonstrated.  And all of this at an 8AM lecture in a large auditorium! 

I am finally getting around to posting my prezi of the session.  Sorry, I don't have video for this.  The slides will have to do.

Ping me @unitystoakes if you have any questions or suggestions.

Becoming a Samurai: 21 Lessons to Help You Own Your Future. on Prezi

23 Emerging Digital Health Trends: Unity Stoakes's Talk at Health 2.0 Chicago

I had the great honor of giving a talk on Friday September 28th at the first Health 2.0 Chicago Conference.  I wanted to share the slides for whoever wants them.  Ping me @unitystoakes if you have questions or learn more at StartUpHealth.net.

Start uphealth h20chi 2012 from unitystoakes

Social Media Soul - Boston University Lecture July 2012

I had the honor of speaking at Boston University a few weeks ago during Mashable's Social Media Day.  The titled my closing remarks: Social Media Soul.  I could have pontificated for way too long on the topic, but in honor of Twitter, I kept the lecture brief and to the point.

Here is the transcript and video.

Title: Social Media with Soul
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Slide 2: [Will your next tweet change the world?]

Imagine for a second that your next tweet could change the world...How would you use your 140 characters?

What if you could write only one more blog post...What would you say?

What if you could share just one more link...What would you share?

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Slide 3: [suh logo and mission]

My name is Unity Stoakes, cofounder of StartUp Health, an Academy for Health and Wellness entrepreneurs.

I'm on a mission to help build an army of health innovators who will transform healthcare and enable people to live healthier, happier lives. Over the next decade our goal at StartUp Health is to support and help build 1,000 health and wellness startups that we believe will change the world.

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Slide 4: ["Now that we all own the printing press, how are we going to use it?"]

Today I'd like to wrap up today's Social Media Day by asking some important questions and leave you all thinking about your next tweet or blog post:

"Now that we all own the printing press, how are we going to use it?"

As the speakers today have discussed, and this audience well knows, social media is a powerful marketing and communications tool.

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Slide 5: [how do we unleash its true potential to enhance our lives and improve our world?]

"But how do we unleash its true potential to enhance our lives and improve our culture?"

For me, I've been thinking a lot about how Social Media is impacting the Social Good, and I've been thinking about how social media can inspire and affect rapid change and progress, particularly in areas in desperate need of severe and dramatic disruption like health and education.

I've been thinking a lot about what makes something worth communicating in the first place using social media....And I've tried to figure out what helps make one message relevant enough to spark a movement and another evaporate into the cloud.

I've been thinking about what gives social media "soul".

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Slide 6: [Giving Social Media Soul]

The same can be said about any media, but especially for social media to achieve its potential, I believe it needs soul.  For your message to connect and make a difference there are several characteristics that matter.

You may know what you want to communicate or how you want to say it, but are you thinking about why?

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Slide 7: [7 Characteristics of a Post with Soul]

Those who are using social media to change the world and make a difference have an innate way of baking these 7 characteristics into their communications.

Before your next tweet think about:

------
[Slides 8-14]

·      Purpose - What is your purpose for using social media?

·      Mission - Do you have one and can you communicate it clearly?

·      Authenticity - Movement or marketing?

·      Message - Does it inspire action or make people think?

·      Social Gift - Will people want to gift it and share it with others?

·      Story - Does it make people laugh or cry (or both)?

·      Organic - Does it feel right and taste good?

The best test of all: You know it when you feel it.

For better or worse there are no rules when it comes to social media...there's no right or wrong...there is good and bad but that's just a matter of perspective...

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Slide 15: [Why are YOU using social media?]

So I'll leave you with this final question:

Why are YOU using social media and will your next post change the world?

Thank you.

------
Closing Slide: [Social Media with Soul]

#startuphealth @unitystoakes

THE MAN IN THE ARENA - by Teddy Roosevelt

A friend emailed this quote out today and I thought it was worth sharing. Long live the doers, the innovators, and all those who dare to step into the arena... THE MAN IN THE ARENA - by Teddy Roosevelt Excerpt from the speech "Citizenship In A Republic" delivered at the Sorbonne, in Paris, France on 23 April, 1910 It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

(2 Videos) StartUp Health Founders and Entire Class of Healthcare Transformers Interviewed by TechCrunch TV

Two TechCrunch interviews about StartUp Health and our class of Healthcare Transformers within a week. So inspiring and energizing to work with all these amazing entrepreneurs everyday...Here's the video from last week where we explain our mission and what we are building with StartUp Health Academy:



Here's the interview with our entire first class of Healthcare Transformers:

Show Me the Money Panel at SxSW

If in Austin today, pop by the Social Health Bootcamp. My panel is at 3:30...

Come to our party at SXSW! StartUp Health and Health 2.0 Celebrate Health Tech

Come party with StartUp Health and Health 2.0 at SXSW!

Register to be put on our VIP Invite list here

StartUp Health and Health 2.0 are teaming up to throw a party to celebrate all of the innovators, entrepreneurs, developers, clinicians, investors and angels, thought leaders and people who are dedicating their time, resources, and passion to changing healthcare! Come party with us on Monday March 12th at SXSW!

Breakdancing at its Best (Video)

I officially retired from breakdancing last summer in France after waking up way too sore the day after doing The Windmill on a very hard stone floor during an impromptu dance party with friends.

But watching this video of this year's Breakdancing Championships makes me want to get back in shape, lace up my Adidas and bust out the parachute pants for one more battle...

Crowdsourcing street art - Paste up collage in da 'burg

Wonder what the cultural anthropologists of the future would say about this wall? So many artists contributing to the story by layering onto this spot just up the street from my place.

The Power of Feedback Loops

A great article in Wired outlines well the power of Feedback Loops, something I've been focusing a lot on in recent years, especially as it relates to incremental behavior change and the Quantified Self:

A feedback loop involves four distinct stages. First comes the data: A behavior must be measured, captured, and stored. This is the evidence stage. Second, the information must be relayed to the individual, not in the raw-data form in which it was captured but in a context that makes it emotionally resonant. This is the relevance stage. But even compelling information is useless if we don’t know what to make of it, so we need a third stage: consequence. The information must illuminate one or more paths ahead. And finally, the fourth stage: action. There must be a clear moment when the individual can recalibrate a behavior, make a choice, and act. Then that action is measured, and the feedback loop can run once more, every action stimulating new behaviors that inch us closer to our goals.

Read the full article in Wired here.