If you are at all interested in marketing communications or better understanding modern day politics then I highly recommend you pick up a copy of "Don't think of an Elephant" by George Lakoff. His elegant package of essays is the best explanation I have read yet about the differences between modern day Republicans and Democrats. More importantly, he explains the how and why both parties are positioned the way they are presently, and he outlines a clear plan to enable progressives to frame the debate and communicate their values in a way that ordinary people can actually understand.
Click the headline above to read more about the book.
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